Editorial Personal Branding Photography in North Jersey & NYC
For Women Building Powerful, Visible Brands
If you’re a woman building something real — a business, a body of work, a reputation — your imagery should feel like it belongs in a magazine, not a stock photo library.
I offer editorial personal branding photography in North Jersey and New York City for women who want more than “headshots.” Women who want visual presence. Authority. Art.
If you’re searching for a North Jersey personal branding photographer who understands luxury, restraint, and timeless aesthetic — you’re in the right place.
What Is Editorial Personal Branding Photography?
Editorial branding photography blends the polish of a fashion campaign with the clarity of strategic business imagery.
Think:
Clean studio lighting
Intentional wardrobe styling
Confident, directional posing
Magazine-worthy composition
Elevated simplicity
This isn’t lifestyle fluff.
This is brand architecture through image.
As a New Jersey editorial photographer, my approach is rooted in fashion composition and classic portraiture — the kind that feels equally at home in NYC creative spaces or a luxury Summit office.
Who These Sessions Are For
My editorial personal branding sessions are designed for:
Founders & creative directors
Female entrepreneurs in North Jersey & NYC
Luxury service providers
Consultants & speakers
Designers, stylists, medical aesthetics professionals
Women building high-end brands
Many of my clients come from:
Bergen County
Morris County
Essex County
Summit, Short Hills, Montclair
Manhattan & Brooklyn
If you’re building a brand that values refinement, taste, and intention — you are my ideal client.
Why North Jersey & NYC Women Are Choosing Editorial Branding Sessions
The visual landscape has shifted.
Empowerment language is everywhere.
Oversharing is everywhere.
But refinement? Rarity.
Women building serious brands in New Jersey and New York are moving toward imagery that feels:
Controlled but powerful
Polished but not performative
Feminine without being cliché
Strong without shouting
Your photos should communicate that you belong in rooms where decisions are made.
What Makes My North Jersey Branding Studio Different
My studio is based in North Jersey, serving clients throughout New York City and northern NJ.
Everything is designed around intention:
Guided creative direction (you are never left guessing what to do)
Wardrobe refinement suggestions
Clean, editorial lighting
A restrained, classic color palette
High-end retouching that still looks like you
My background in fine art portraiture shapes every frame. We are not creating content. We are creating visual positioning.
What an Editorial Personal Branding Session Includes
Each session is designed as a strategic experience, not a quick shoot.
Your branding session may include:
Studio editorial portraits
Minimalist seated and standing compositions
Detail imagery (hands, textures, product interaction)
Magazine-style verticals for website & press
Campaign-style horizontals for homepage banners
Social media cutdowns
Headshots that don’t look like headshots
If you’re searching for a luxury personal branding photographer in NJ or NYC, this is the difference.
Studio-Based Editorial Photography in New Jersey
All sessions are photographed in-studio, allowing for:
Controlled light
Clean backgrounds
Architectural simplicity
Timeless consistency
Unlike outdoor branding photography that can feel seasonal or trendy, editorial studio works beautifully.
For entrepreneurs in North Jersey and New York who want longevity in their visual identity, this matters.
The Women I Photograph
The women who step in front of my camera are not trying to “find confidence.”
They already have it.
They are:
Thoughtful
Strategic
Creative
Building something meaningful
They want their imagery to reflect their caliber.
And if you’re reading this while searching for a New Jersey personal branding photographer or NYC editorial branding session, chances are you care about how you’re perceived — not just how you look.
That distinction changes everything.
Serving North Jersey & New York Creative Entrepreneurs
My studio is located in North Jersey, easily accessible from:
West Milford
Summit
Short Hills
Montclair
Ridgewood
Morristown
Manhattan
Brooklyn
If you are a New York-based founder looking for a controlled, private studio experience outside the city — many of my NYC clients prefer this environment.
Your Brand Deserves Intentional Imagery
In competitive markets like New York City and North Jersey, visual presence isn’t optional.
It’s strategic positioning.
When your website, press features, speaker bio, and social media all reflect cohesive editorial imagery, you create:
Instant authority
Brand trust
Elevated perception
Higher-value inquiries
That’s the difference between being visible… and being positioned.
Book Your North Jersey Editorial Branding Session
If you’re ready for imagery that feels refined, intelligent, and unmistakably you:
Inquire about an editorial personal branding session in North Jersey.
This is not about becoming someone else.
It’s about visually claiming who you already are.
Personal Branding for the Women Who Lead
It occurred to me the other day that women lately seem to have moved away from the “empowerment” era.
I think it’s because we are in our EMPOWER-ED era.
My inquiries have exploded with women entrepreneurs/founders/creatives looking for personal branding photos.
Not “content”. Not headshots.
The empowered women have stepped up, taken their ideas, their passions, and their projects and turned them into something special that they chose to share with the world. Now they are searching for imagery that represents not just some brand, but their whole heart and soul poured out.
That’s personal branding.
And it also occurred to me that these are the very women we’ve been hyping and cheering on – and we MUST keep doing it! Keep buying from each other’s businesses, keep listening to your friend’s ideas, keep hyping each other up. Make space for fun and flow and what follows is nothing short of magic.
Empowered women empower women – and now we’re in our empowered era. The era we create freely and authentically and share it with the world.
Cancer Survivor Photography: A Journey of Strength and Resilience
Cancer Survivor Photography: A Journey of Strength and Resilience
Samantha came to me for the first time in 2023. She booked her appointment just like any other client has, but the reality of what her appointment was to become wasn’t what she expected.
A month or two after booking, she called me to share an update on how things might be changing dramatically for her in the future.
“I’ve been diagnosed with breast cancer…”
My heart sank.
We discussed her options: Keep the session as is, though it would be right in the middle of her treatment, move the session up to a more recent date to capture her before she started treatment, or hold off on her session until after recovery.
After some consideration, Samantha boldly told me she wanted to keep her original date, putting her right at the start of her first treatments. Whatever lie ahead of her, she wanted to capture it exactly as it was.
She arrived with her PICC line in, sore and uncomfortable. We celebrated life that day – movement, power, beauty, strength. We found beauty in a less than ideal situation and I will always be grateful to Samantha for allowing me to capture her in such a vulnerable time in her life.
Now, more than a year has passed and her treatments have concluded. She is cancer free!
This time, I approached her with a proposal to capture her a second time. Now that some time had passed, I felt it would be important for us to capture the highs and lows of her journey. It was certainly a transformative experience, for better or worse, and one we felt was worth documenting.
This time was different. In ways I expected and in ways that I didn’t. She shared her emotional struggles with me, things I can only imagine. What life post treatment is like, the long term medications and their side effects. Things no one gets to see on a surface level. When everyone is celebrating your recovery but you find it hard to regain a vitality for life after such a physical and emotional beat-down.
I imagine there’s many breast cancer survivors (or anyone who survives such an intense health battle) that might feel the same but feel too afraid to share. You’re supposed to be the happiest you’ve ever been! You’re supposed to feel reinvigorated with a renewed appreciation for life! And yet, you find yourself feeling aimless, lost and maybe even a little broken.
While you surely feel all of those great things on the other side of such turmoil, you also feel afraid to share and maybe even face the reality of the aftermath – emotionally and physically.
“When Christie initially offered the photoshoot to me, I was hesitant to accept. Not because she wasn’t a talented photographer because she absolutely is, and not because my first photoshoot with her wasn’t great because it was one of the most moving experiences I had in my lifetime. The truth is that I was struggling being back in “normalcy” after the end of cancer treatment and was disappointed that I didn’t stay as the enlightened self that I thought I had become. All the insecurities and voids that I had rid myself of from a highly curated life during treatment, came rushing back when I was reintegrated into the world. It didn’t feel like there was anything worth celebrating.”
As we chatted through hair and makeup, I was humbled and listened to her stories and struggles. How much her body had changed, even in ways you can’t see on the outside. How her life has changed, but somehow stayed the same. Her expectations and goals for her future. My goal, as it always is, was to reintroduce her to a part of herself she may have lost sight of along the way.
“Saying “yes” to Christie’s offer had turned my perspective around, like magic. Christie’s eye for strength, vulnerability, beauty through her lens once again moved me. Her work is the most beautiful reminder that my body is resilient, that my mind is a work in progress, that like Darwin once said “there is grandeur in this view” if you choose to see it. I cannot be more thankful for Christie helping me see the grandeur, both when I was diagnosed as well as when I completed my treatment. Christie, your witness is my gift.”
I will always be grateful to the women who put their trust in me. I say it over and over and I mean it every single time. I couldn’t do what I do without the trust of the women that I capture. Our life narratives, our stories we have built inside our heads are fragile, like a house of cards. They have been built over a lifetime of criticism, both self criticism and that of others. We try to form new narratives, gain new perspectives, but often find ourselves returning to comfortable thoughts no matter how damaging they may be.
A strong wind blows and we tumble to the ground, left to pick of the fragments of stories we haven’t yet held up to scrutiny. Can it be true? Can these thoughts we have about ourselves be challenged? Can we break them down and rebuild with new perspectives and a renewed sense of self?
It might just be photography, but it has never just been about that for me. My love of people drives me to capture more than just imagery, it’s a story to be told and you’re the main character. For a long time you’ve let someone else write it for you, but I am here to show you a version of yourself you might have missed along the way.
Instagram... But Better!
I am increasingly fatigued by the social media standards — Doing what I do, it is hard to share my work, like REALLY share my work, without fear of getting banned from the platform (a threat I have received more than once from the IG powers that be). It’s a free platform, so for that we have to play by their rules — but why not just make your own space? So, here I’ll be updating this gallery just as I would my own grid (or in correspondence of my grid!)
I am increasingly fatigued by the social media standards — Doing what I do, it is hard to share my work, like REALLY share my work, without fear of getting banned from the platform (a threat I have received more than once from the IG powers that be). It’s a free platform, so for that we have to play by their rules — but why not just make your own space? So, here I’ll be updating this gallery just as I would my own grid (or in correspondence of my grid!)
The best makeup remover you'll ever use (that you probably have never tried)!
I’m going to let you in on one of my best kept secrets as a makeup artist…
For almost the entire time that I was an NYC makeup artist, there was one product you would NEVER catch me without! No matter the client, location or job - it came with me everywhere. It had multiple uses from adding healthy moisture to a model’s skin to adding hydration and shine to dry hair. But one thing that most people didn’t know about it… Is that it made an absolutely amazing (and all natural) makeup remover. Can you guess what it is???
I’m going to let you in on one of my best kept secrets as a makeup artist…
For almost the entire time that I was an NYC makeup artist, there was one product you would NEVER catch me without!
No matter the client, location or job - it came with me everywhere.
It had multiple uses from adding healthy moisture to a model’s skin to adding hydration and shine to dry hair.
But one thing that most people didn’t know about it…
Is that it made an absolutely amazing (and all natural) makeup remover.
Can you guess what it is???
COCONUT OIL!!!
(You can buy some at any grocery store, like this one: Nutiva Organic Coconut Oil)
That’s right, your humble little jar of coconut oil. I religiously keep coconut oil in both the kitchen and bathrooms (yes I keep it in multiple bathrooms). The gentle oil breaks down even the harshest and hardiest of makeup (I’m talking to you waterproof mascara and liquid eyeliner).
Since it breaks down the makeup so efficiently and gently, you can avoid rubbing and pulling on the skin like you often have to with less effective makeup removers and makeup remover wipes.
Bonus, it hydrates as it works. Once you’ve removed the makeup, gently wipe it away with a warm washcloth. Cleanse your face as usual with a gentle cleanser to wash away the oil and makeup residue (my favorite is this one: Fresh Soy Hydrating Facial Cleanser)
Have you ever tried it? Let me know!
Self Portraits...
I got to spend time by myself in this new studio space, creating, playing, flowing… it ignites me. It reminds me of what I do and why I do it… sometimes that gets lost when my days are filled with the administration aspects of my job, or editing, etc.
I will indefinitely be sharing more from my most recent self portrait session, but for now.. since I teased it on instagram I might as well share one of my absolute faves.
These sessions always shock the shit out of me.
I go in to it just like everyone else, I’m picking apart my body, my skin, my whatever. I’m not feeling comfortable and was pretty sure 85% of these photos were trash (even AS I was taking them).
It’s hard even technically for me to do these, to be honest. The energy it takes to set it up, mess with the camera settings (it really is a struggle to connect it to my phone, the connection never stays more than a few minutes so it’s sort of constant). Then to model it, check it, do it all over again.
So even the emotional aspect compounding on top of it, sometimes I walk away wondering if I just wasted hours of my time that could have been spent doing something else.
However, there’s something else that happens that starts to overshadow some of those technical and emotional difficulties. I find a flow, I find creativity, peace in my own space. I got to spend time by myself in this new studio space, creating, playing, flowing… it ignites me. It reminds me of what I do and why I do it… sometimes that gets lost when my days are filled with the administration aspects of my job, or editing, etc.
It also connects me to my client’s experience. To try poses, to think of how I can better direct you, guide you, encourage you through this process. To find ways to move authentically and capture real moments. It makes me feel vulnerable, just as you do when you’re with me, and builds my compassion.
But yesterday I took one of my favorite self portraits to date I think.
What do you think?
Photo by Me of Me! (Christie Caiola)
The official studio opening post!
I OPENED A NEW STUDIO!!! One that I could have only dreamed of before now. It is a STORE FRONT!!! Who even am I?! There are no words to express how excited I am, and how absolutely aligned the timing is for me right now. Let me tell you all about it 😭🙏🏻!!!!
🗣️ I OPENED A NEW STUDIO !!! 🗣️
One that I could have only dreamed of before now. It is a STORE FRONT!!! Who even am I?! There are no words to express how excited I am, and how absolutely aligned the timing is for me right now. Let me tell you all about it 😭🙏🏻!!!!
✨ It is located in Jefferson, NJ just a few minutes away from my old studio.
✨ It has its own bathroom!!! No more sharing with the other spaces on the floor!!!
✨ There is a room where hair/makeup will be shared with the dressing room!
✨ It is a completely new build, customized for ME!! I was able to pick everything from the floors to the walls! It’s exactly like I dreamed it would be!!!!
✨ It is a storefront on the first floor— NO STAIRS! AND get this— the front windows are already frosted and completely opaque so I don’t even have to worry about what you can see from the outside (this was a sign for me!)
✨ I will have a little coffee/tea bar when you walk in just like the last one and a little seating area with my favorite pink chairs 😭🙏🏻.
✨ I will have a FUN neon sign (thanks to my beautiful and incredible assistant who gifted it to me). Any guesses on what it will say???
✨ The natural light is UNREAL. Something that I really didn’t have in my last space and LONGED for.
The rest will unfold as time goes on!!! I can’t wait to keep you updated as it comes along!!
Inside my studio has always been and will continue to be a sanctuary where women can unearth their strength and radiance. So, here’s to the journey ahead, filled with endless possibilities and the promise of transformation. 🙏🏻✨
BOOKING JULY, AUGUST AND SEPTEMBER!!!
Check out some of the images I’ve been able to make in this INCREDIBLE new space!
Photo by Christie Caiola
Photo by Christie Caiola
Photo by Christie Caiola
Photo by Christie Caiola
Wanna see what it looked like before?!
Looking for something to do in the area before or after your session?
Looking for something to do or places to go in my little corner of North Jersey before your photoshoot with me? Here’s my suggestions!
Whether you live locally or you’re traveling a distance for your photoshoot with me, there are some pretty great places to stop before or after your intimate portrait session! Below are some of my favorites:
Longfellow’s Coffee - Kinnelon, NJ
2 Kiel Ave, Kinnelon, NJ 07405
This is by far the best coffee in my area. I’m a huge fan of their coffee and stop there every chance I get! From specialty flavors to just regular lattes, they put Starbucks and Dunkin to shame every time. They’re the cutest little coffee shack so you might have passed it a million times and never even knew they were there. Definitely give them a try! A heads up, there may be a bit of a line but I promise it’s worth the wait!
Big Mouth’s Deli - Newfoundland, NJ
2713 NJ-23 S, Newfoundland, NJ 07435
https://bigmouthsdeli.com
Okay, if you’re from New Jersey, you know about Disco Fries. They’re my absolute guilty pleasure and Big Mouth’s makes the best I’ve ever had. If you’re not from New Jersey, let me introduce you to the greatest food on earth (not really, don’t judge me). It’s fries smothered in beef gravy with a layer of melted mozzarella cheese. Please find me a more delightful food, I’ll wait.
Well aside from their disco fries, they obviously have it all. From breakfast sandwiches to lunch options it’s all amazing. The atmosphere is great and the staff is always friendly. It’s a perk that it’s just two minutes down the road from my studio.
Nails Allure - Butler, NJ
1483 State Rte 23 Butler, NJ 07405
I’ve looked high and low for a nail salon I could love, and Nails Allure has officially won my affection. They’re great with trendy shapes and even better with fun and artistic designs. The owner is passionate and outgoing which makes the experience even more enjoyable. Whether it’s before your session or after, I highly recommend giving them a try!
Vreeland Store - West Milford, NJ
1383 Macopin Rd, West Milford, NJ 07480
https://www.thevreelandstore.com
Recommended by my foodie friend @justines_jersey_eats
The Vreeland Store is a historic general store turned into a fun little full service restaurant, cafe, bakery and bar! From delicious brunch to specialty cocktails and craft beer, it definitely makes for an interesting and delicious stop if you’ve got the time to sit and relax.
Ringwood Botanical Gardens - Ringwood, NJ
2 Morris Rd, Ringwood, NJ 07456
https://www.njbg.org
Woods, wildflowers and seasonal blooms! If it’s a nice day and you are looking for some fresh air, you can’t go wrong with the Ringwood Botanical Gardens. Ringwood Botanical Gardens is a state park that boasts beautiful scenery and colorful displays of flowers. It makes for an enjoyable and light walk to get a chance to stretch your legs and take in some mountain air.
Artemio’s Prime and Proper - Ringwood, NJ
1131 Greenwood Lake Tpke. Ringwood, NJ 07456
https://www.artemiosprimeandproper.com
Another great recommendation from my foodie friend @Justines_jersey_eats
After you enjoy the florals at the botanical garden, stop at Artemio’s for some incredible fine dining. Since you’ll already have your hair and makeup done, it’s the perfect excuse to squeeze in a date night (or girl’s night!) after your photoshoot. Their food can’t be beat and it’s the perfect way to end your day of luxury. Grab a glass of wine and enjoy USDA Prime & Dry Aged meats, fresh seafood, Organic fruits and vegetables or one of the daily Chef’s specials.
Do you have any to add to the list?
12 years as an editorial makeup artist in NYC, here's what I learned...
Can I brag for a little bit? I know I know, that’s really uncomfortable. But I stand around and preach that we’re allowed to be proud of ourselves and that we’re allowed to speak highly of ourselves rather than self-deprecating, so I have to walk the walk.
I just wanted to share with you one of the things I’m extremely proud of and realized that I don’t usually speak about this side of what I do. There’s always talk about the emotional impact associated with my sessions, but there’s a bit of a technical aspect that I believe brings all of those things together.
I spent about 12 years of my life as a commercial/editorial Hair/Makeup Artist in NYC. I was agency represented, I worked live TV shows, celebrities, magazines, brands. I spent the entirety of my adult life in an industry that almost prides itself on its exclusivity.
The entire process is so “other”, so unattainable to the average woman. It’s big and grand and outside of most people’s day to day life.
I won’t lie, that’s one of the things that I loved about it. It was exciting and new everyday. But for all that it carried with it the outward appearance of prestige, behind the curtain it brought endless frustration.
There’s a reason I have positioned my business towards the “everyday woman” and have no desire to pursue the commercial photography industry that I knew so well. The prestige of working for magazines, brands, etc doesn’t hold a candle to the feeling of bringing this “unattainable” experience down from its own high horse straight to women everywhere.
I won’t lie though, my years in the commercial side of the industry have given me all that I need to know to bring you all of the good and fun parts. Which means an experience with me is a little different than what most people in my industry can provide. The hair and makeup is done by yours truly, the kind of application I would do on my clients while on set for big brands and magazines. The lighting I set up for you comes from the knowledge that I unlocked in my brain from all those years in studios working closely alongside some of the most amazing photographers in the industry. My retouching is either done by myself (where I again studied under some amazing photographers and retouchers) or the incredible Honor Heymann who currently retouches for J Crew (and has retouched for brands such as Coach and Josie Maran). The standard I hold my work to is high which is why I won’t settle for anything but the best.
[By the way, if any photographers out there are looking for an absolute superior retoucher, it is without a doubt Honor.]
Apart from the incredible impact these sessions have on the women I am fortunate enough to work with, THIS is what I feel makes a session with me special. I’ve plucked this exclusive editorial industry from its pedestal and have presented it to you in full, something not many people can lay claim to.
Alright, alright I’ll put my ego away for a bit.
Do I need heavier makeup than normal if I'm going to be on camera?
The right makeup makes a huge difference. My photography wouldn’t be what it is if the makeup was strong and aggressive. Dark eyeshadow and glammed up contour… the message is “effortless beauty” not “night at the club”. There are different looks for different vibes, but simply being in front of a camera is not reason to add more than you’d normally feel comfortable in.
Okay I’m here to set some records straight.
For the love of god, you don’t need to wear more makeup just because you’re getting your picture taken. If you cake on makeup, contour, whatever “just for photo” it’ll still look like you’ve caked on makeup. It won’t magically appear “natural”. No, the lights won’t make it all disappear. Repeat after me: That’s. not. real.
On top of that, a lighting change can dramatically impact the look of the makeup. If you’re in natural or moody lighting, it’s going to look darker than it is. If it’s bright, straight on lighting it’ll make it look exactly as it appears in person.
Now, let’s not mix things up. PROFESSIONAL makeup application is a lot different than most people’s everyday makeup application. But to be clear, it’s not the AMOUNT of makeup that is different when a professional does it, it’s the proper skin prep, the right products, the right application, and the right colors for your skin tone.
Not for nothing, but there is a lot of bad information out there about what kind of makeup you should be wearing, so I never ever ever ever let anyone do their own makeup to my sessions. If I had to choose I’d rather someone wear absolutely zero makeup than do it themselves. Too many foundations that don’t match, blush colors that aren’t complimentary (or way too strong), bad eyeshadow, uneven eyeliner, too much contour... I could go on, but I’ll spare you.
The right makeup makes a huge difference. My photography wouldn’t be what it is if the makeup was strong and aggressive. Dark eyeshadow and glammed up contour… the message is “effortless beauty” not “night at the club”. There are different looks for different vibes, but simply being in front of a camera is not reason to add more than you’d normally feel comfortable in.
So let’s say it together! If it looks good in person, it’ll look good on camera! If it looks like a lot in person, IT WILL LOOK LIKE A LOT ON CAMERA.
Why do I love maternity sessions so much???
I’m sure you can tell by now that I have a special place in my heart for my maternity clients. I am genuinely obsessed with the entire experience, the journey you embark on whether it’s your first or third (or more). I know, I know, I’m not trying to glorify pregnancy as if it’s rainbows and butterflies. It’s hard, really hard. But nothing worth having comes easily, right?
I had my kids really young (since most people ask, I was 22 when I had my first kid). I wanted to be a young mom and of course there are pros and cons to having your kids early vs waiting. But this felt right for me.
That also meant that we were relatively broke. We were just coming off of living in Africa prior and during a part of my first pregnancy before moving back to New Jersey. We were still building our careers as most people are through their 20s while simultaneously juggling babies and young kids. I never got the opportunity to have a maternity photoshoot done for myself, and I think that’s one of my driving forces for capturing this moment for people. All I have are mirror selfies, lots and lots of mirror selfies. I’ll be honest, there’s a pretty distinct difference in quality and overall magnitude of the beauty of pregnancy.
Being a mother myself, it’s not just about the shape (although I am obsessed with it). It’s not just about the baby inside either, even though that is equally as important. For me it’s about the power of the woman in front of me. Her strength and her endurance. The ability to create a literal human being, sacrificing her body, her sleep, her comfort. I am obsessed with the journey and transformation that comes from becoming a mother and that’s how I like to capture it. The woman as a whole, not just reducing her to her baby alone.
For a lot of women, becoming a mother feels a little like a loss of self. In front of my camera, you’re whole. You’re you, you’re a mother, you’re a woman, you’re powerful, you’re creative, you’re bold, you’re even still sexy. You haven’t lost any of who you are, you’re only adding to it and becoming a more dynamic woman.
I’m grateful beyond words to be a part of that journey with my clients. To be chosen to document such an incredible time in your life. As much as it feels like an eternity while you’re pregnant, that time comes and goes so fast. If you’re currently pregnant and considering a shoot, please do it. Capture that moment, it will be gone before you know it. Even if you’re feeling some kind of negative feelings about yourself during that challenging (and hormonally charged) time, I promise you won’t regret it. As Moira Rose says, “One day you will look at those photos with much kinder eyes and say, "Dear God, I was a beautiful thing!"
Ishimoto Blog:
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